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Positioning

Masstige positioned skincare brand

Key points

Minimum active ingredient concentration is 7% and maximum is 10%.

Container / packaging is sustainable containing coffee derived organic fiber.

KDF: Haut Kos offers the globally unique combination of a sustainable upcycle product in a sustainable packaging.

Upcycled ingredient is clinically tested for microbiome enhancing, anti-acne and anti-oxidant properties.

Product Range

Face

  • Cleaner
  • Moisturizing Face Cream
  • Anti-Aging Face Cream
  • Serum
  • Eye Cream
  • Toner
  • Sunscreen Cream

Hair

  • Hair & Body Wash
  • Conditioner
  • Shampoo

Lip Balm

  • Mocha
  • Coffee Addict
  • Cappuccino
  • Vanilla/Coconut
  • Vanilla Bean
  • Vanilla/Smoked Wood
  • Red Grape
  • Cherry
  • Apple

Body

  • Shower Gel
  • Soap Bar
  • Soap Bar Exfoliant
  • Liquid Hand Shop
  • Moisturizing Hand Cream
  • Body Scrumb
  • Body Lotion
  • Body Cream
  • Body Butter
  • Liquid Exfoliant
  • Nourishing Gel Cream
  • Massage Oil
  • Coffee Essential Oil

Target Distribution Channels at relevant “masstige” positioning

E-commerce

Pharmacies (selective)

Beauty Retailers

Travel Retail (airports, airlines, cruises)

Distributors

Department Stores

Transforming coffee waste into sustainable innovation – Coffeeco Upcycle, pioneering the circular economy since 2018.

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