Positioning

Mass positioned skincare brand. Positioned lower than Haut Kos given the lower concentration of active ingredient and standard packaging.

Key points

Minimum active ingredient concentration is 7% and maximum is 10%.

Container / packaging is sustainable containing coffee derived organic fiber.

KDF: Haut Kos offers the globally unique combination of a sustainable upcycle product in a sustainable packaging.

Upcycled ingredient is clinically tested for microbiome enhancing, anti-acne and anti-oxidant properties.

Product Range

Lip Balm

  • Espresso

Sunscreen Cream

  • SPF30 Espresso
  • SPF50 Espresso

Hand Cream

  • Energize (Mocha)
  • Bliss (Sweet Lemon)
  • Refresh (Citrus)

Body

  • Scrub Espresso (Mocha)
  • Butter Energize (Mocha)
  • Butter Refresh (Apple)

Target Distribution Channels at relevant “mass” positioning

E-commerce

Pharmacies (selective)

Coffee Chains

Fast Food Chains

Beauty Retailers

Other Retailers (fashion, sports etc.)

Travel Retail (airports, airlines, cruises)

Distributors